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DMAW/EF Professor’s Institute 2014

What entices twenty-nine Marketing Professors from sixteen different Universities to brave ‘Polar Vortex 2014’? Why would anyone (especially well-educated professors) give up vacation time to convene for a two day conference… especially the week before classes begin, in temperatures well below the freezing mark? They’re crazy! You might guess.  If so, you’re right.  We are…

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