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Going into DMAW’s Digital Day for the second year in a row, I knew I’d be leaving with a wealth of new knowledge in the digital space, but little did I know that the lessons learned would be both inside and outside of the sessions. Digital Day taught me more than just the latest digital…

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By Angela Stoutenburgh This October I attended DMAW’s Digital Day Forum; to borrow from Cass Bailer of Slice Communications, the experience was different. If you have been around long enough you see the same faces and memorize the talking points. But while I saw some friendly faces this year, Digital Day was full of fresh ideas…

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by Tiffany Neill As direct marketing fundraisers we’re always asking, “is there a better way to do this?”  And so we test. Everything. All the time. We test the color of the outer envelope, the teaser on the direct mail package, the subject line of the email, the content of the letter, the color of…

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By Amy Sukol Everything old is new again.  That was the important message that Annie Hughes, President of Type A Strategies,  shared at the November DMAW Luncheon , Smart Copywriting = Success. Despite the fact that the world of communication has changed radically in the last 10 years, the basics of excellent fundraising communication remain…

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