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By: Gail Battle At the DMAW‘s April monthly luncheon, Ron Guberman, President at Media Reactions, Inc., gave a persuasive presentation on why DRTV should be a part of you marketing/fundraising strategy. Ron spoke to the fears that hold most organizations back from testing DRTV in their strategy.  The list included: Initial costs too high Threshold too…

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You are invited to attend the “Back to the Future – 2011 Economic Outlook” presentation by Anirban Basu, J.D., Chairman & CEO of Sage Policy Group, Inc., on February 28 at the 2011 DMAW Annual Business Meeting and Reception. As one of the region’s 20 most powerful business leaders in 2010 as named by the Baltimore…

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