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Direct Marketing 101: Data

Part two of a new blog series. In Direct Marketing, data plays a crucial component to measuring the success of a campaign. How is it collected? Processed? Received? Our data helps garner our results and tells us what worked, what didn’t work, and what we can do next to improve on the next campaign. In…

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Direct Marketing 101: Creative, Lists, and Production

Part one of a new blog series. If you missed the sold out DM 101 workshop on March 2, 2016 below you will find some important key takeaways you need to consider for a successful direct marketing program! So what were some of the key takeaways from industry leaders at the DM 101 workshop? Kerri…

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