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Privacy…Respect It While Marketing to Your Target Audience

written by Kurt Seiber As a new member to the DMAW, I found the keynote address at the annual to be very relevant and eye-opening. Mark Rasch – Director of Cybersecurity and Privacy Consulting with CSC – gave an awesome presentation! Obviously privacy is always a concern. When you couple that with today’s advanced communications and…

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Cybersecurity Need Not Be Boring

written by Jeff Fowler  When I first opened my invitation to DMAW‘s 2012 annual meeting and noticed the title of the keynote presentation, “Your Privacy. . . Does It Really Exist?”, a word favored by my teenage son flashed through my mind: b o r i n g. Still, it had been some time since I had…

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