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5 Grammar Rules This Writer Wants You to Break

5 Grammar Rules This Writer Wants You to Break Certain grammar rules are drilled into us from an early age. We learn from our parents or teachers to avoid using passive voice, starting sentences with because, and ending them with prepositions like to. But many of these guidelines are misunderstood or misapplied, and none apply…

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Don’t Skip This Crucial Step in Direct Mail Production

Don’t Skip This Crucial Step in Direct Mail Production Ah, the start of a new campaign! You gather your account team and strategize your message while your data folks mine and segment your donors to choose the best recipients for a robust response. Your creatives burn the midnight oil and produce a compelling, persuasive letter…

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