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Update on Mentor for a Day program

By Alan Rich

The Mentor for a Day program has been in full swing since March 1. In just 2 months, 9 students have been placed with 7 DMAW member businesses.  Comments from the participating students have been glowing…

  • “I had an amazing time. The best part was hearing from every employee what he or she does on a daily basis.”
  • “They did a wonderful job making me feel comfortable and giving me the insight I needed to understand the industry. It was an amazing experience.”
  • “This day has opened my eyes to direct mail and the impact it has on marketing.”

The response from DMAW member businesses were just as positive….

  • “Student would be great for intern/employment. Get them while they are young.”
  • “Our participation in the DMAW-EF’s Mentor for a Day program provides us with the opportunity to secure a strong future for direct mail by showing students the continued value of direct mail in the marketing cycle. The day will allow us to mentor a talented newcomer to the industry and provide the student with an end-to-end view of the direct mail production process.”
  • “I hope all future students in this program are as good as the student we mentored. Her professor did a good job of coaching and preparing her for this program.”

Last week, I had the opportunity to attend Christopher Newport University’s Career and Networking reception.  There were 60 juniors and seniors in attendance along with 15 local businesses who shared with the group career opportunities.  The Mentor for a Day program was also highlighted and I was approached by as many as 20 students wanting to learn more about the program and how they could get involved.  We have the tremendous opportunity to attract the best and brightest graduates that will help our businesses and direct marketing move forward.

Please, get involved, and take this time to download and complete the employer application from the DMAW or DMAW/EF website, and send it to me at If you are in need of any additional information, do not hesitate to contact me.


Alan Rich is the Bridge Conference Advisory Council Chair and is President of Nova Label Co., Inc, a company that specializes in manufacturing custom printed pressure sensitive labels for industrial, food service and direct marketing industries.

Alan has been a Board Member at the Direct Marketing Association of Washington since 2006.