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Optimizing Efficiencies in Caging Firms

Optimizing Efficiencies in Caging Firms: Strategies for streamlined operations that lead to increased donor satisfaction. In an age where communication is primarily digital, physical mail might seem like a relic of the past. However, the reality is that mail still plays a crucial role in many aspects of our lives, from official documents to personal…

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Embracing Donor Wholeness: Bridging the Gap Between Online and Offline Giving

Embracing Donor Wholeness: Bridging the Gap Between Online and Offline Giving In the ever-evolving landscape of fundraising, it is critical to be aware of outdated paradigms. As Tom Peters famously champions, excellence isn’t just an aspiration; it’s a non-negotiable imperative. Nowhere is this truer than in Fundraising, where the convergence of online and offline giving…

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Networking Magic: YDMAW Events

Networking Magic: YDMAW Events Earlier this year I attended the YDMAW Speed Networking Event, a fun night full of connections and insights. From seasoned experts to new professionals, the room was alive with the eagerness of passionate direct marketers. The structured format ensured that every young professional interacted with each other, guided by prompts at…

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Do and Do Not: May the Fundraising Force be With You

Do and Do Not: Using the Force to Guide Your Nonprofit to Breakthrough Donor Results May the fundraising force be with you!   In a galaxy far, far away, the Jedi Masters have always known the power of embracing the force within and using it for the greater good. In the realm of nonprofit fundraising,…

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Behind the Direct Mail Curtain: Sausages, Beers, and the Magic of Production Day!

Behind the Direct Mail Curtain: Sausages, Beers, and the Magic of Production Day! We’ve all heard the idiom “how the sausage is made.” It usually refers to the practical, and often, unpleasant aspects of a process that are usually kept behind the scenes. When it comes to actual sausage… you’re right, I don’t want to…

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Defending Democracy with a Grassroots Approach: DMAW MAXI 2023 Big Idea Award Winner

Defending Democracy with a Grassroots Approach: DMAW MAXI 2023 Big Idea Award Winner During the election cycle, we knew League of Women Voters supporters needed an opportunity to feel empowered, especially when many Americans felt our democracy was under attack. We needed an idea that would resonate with them, encourage others to vote, and remain…

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Don’t Skip This Crucial Step in Direct Mail Production

Don’t Skip This Crucial Step in Direct Mail Production Ah, the start of a new campaign! You gather your account team and strategize your message while your data folks mine and segment your donors to choose the best recipients for a robust response. Your creatives burn the midnight oil and produce a compelling, persuasive letter…

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Harnessing AI Responsibly: A Guide for Nonprofit Leaders

Harnessing AI Responsibly: A Guide for Nonprofit Leaders In a time where AI is becoming more important and influential in shaping all aspects of our lives, the question for nonprofit organizations has shifted from whether to use AI to how it can be used effectively and responsibly. Simply saying ‘no’ to AI is no longer…

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Navigating the Monthly Giving Unknown

Navigating the Monthly Giving Unknown by Erica O’Brien, Principal & Co-Owner of Fuse Fundraising Group Monthly giving is like space exploration… a few years ago, very few were doing it, but today, everyone is. The reason is clear.  These mighty programs are well-known for their powerful metrics and ROIs. And with growing external disruptors fueling…

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Critical Conversations: Nonprofit Fundraisers

Critical Conversations: What Keeps Nonprofits Up At Night? As a nonprofit fundraiser, what keeps you up at night? In this video, join fellow fundraisers as they share how they’ve overcome common struggles – from email sends gone wrong and digital ad blunders to missing that critical moment. Gain insights, strategies, and reassurance that you’re not…

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