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Managing a Successful Canvassing Program

Take your sustainer program to the next level with canvassing In July’s coffee talk, Special Olympics alongside DonorVoice shared how canvassing has helped grow their sustainer program along with tips and tricks to manage a successful canvassing program. One thing to be aware of with canvassing programs is that it can take up to 2…

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National Postal Forum

A funny thing happened on the way to the Forum! In this mad, mad, mad world of Direct Marketing and mailing, I really didn’t know what to expect at the National Postal Forum in Charlotte which was held earlier this summer. A newbie representing the Philadelphia Postal Customer Council Board, I approached attending the conference…

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Legacy Giving Conversion

From Intentions to Action: Unlocking the Path to Legacy Giving Conversion At the upcoming Bridge to Integrated Fundraising & Marketing Conference, I’ll present new research in legacy giving and the real-world impact on our planned giving marketing programs in my session “Legacy Giving – A Slow-Moving Field Speeds Up: New Research on Donor Decision-Making.” For…

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Data Strategy and Relationships

Want the best data strategy? It’s all about relationships. Let me start with a confession: I’ve often been guilty of coming up with creative tests and presenting them to my list brokers, asking them to whip up a universe to match. But this doesn’t use the wealth of skills and expertise they offer! One of…

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AI For Fundraising Is Here… Now What?

Laura Jahn is the Senior Manager of Integrated Marketing at Humane Society International, where she raises funds to help protect abused and neglected animals around the world. She’s also a freelance writer whose combined experience as a consultant and on-staff nonprofit marketer make her uniquely positioned to understand messaging needs from both the nonprofit and…

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Navigating the Monthly Giving Unknown

Navigating the Monthly Giving Unknown by Erica O’Brien, co-owner of Fuse Fundraising Group Monthly giving is like space exploration….a few years ago, very few were doing it, but today, everyone is. The reason is clear.  These mighty programs are well-known for their powerful metrics and ROIs.  And with growing external disruptors fueling additional fundraising challenges,…

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Fresh Ideas from “The New Art & Science of Donor Retention” Lunch & Learn

Fresh Ideas from “The New Art & Science of Donor Retention” Lunch & Learn by Polly Papsadore, Senior Vice President of Business Strategy, PMG Capturing and using meaningful donor-first data drives future engagement. That’s the key takeaway from last month’s DMAW Lunch & Learn on “The NEW Art & Science of Donor Retention” presented by…

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Gratitude in Uncertain Times: 12 Tips to Show Donors They Matter

Gratitude in Uncertain Times: 12 Tips to Show Donors They Matter Gratitude in Uncertain Times: 12 Tips to Show Donors They Matter As we write this from our home offices in Maryland and Virginia, incredible staff at the nonprofits we care about are scrambling to figure out how to continue driving their missions through the…

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Getting Started with Text Messaging: Part II

Getting Started with Text Messaging: Part II   Everyone seems to be talking about text messaging these days! With 95% of Americans owning a mobile phone, more of us are “meeting people where they are” by using mobile (SMS) as a vital component of an organization or campaign’s communications, fundraising, advocacy and field strategies. More…

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Getting Started with Text Messaging

Everyone seems to be talking about text messaging these days! With 95% of Americans owning a mobile phone, more of us are “meeting people where they are” by using mobile (SMS) as a vital component of an organization or campaign’s communications, fundraising, advocacy and field strategies. More and more nonprofit organizations and campaigns are realizing…

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