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When direct marketers hear the words “Rapid Response,” I think it’s common practice for us all to be numb to the phrase.  After all, aren’t we rapidly responding to multiple things every day? And while this is true, it became clear when sitting at the DMAW Lunch and Learn about Rapid Response Fundraising and hearing…

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Are you fresh on the direct mail scene—a newbie like me? If so, the DMAW’s DM 101: The Basics seminar is one you don’t want to miss. Direct mail is a beautiful mystery—as I continue to learn and create within this industry, I’ve quickly discovered that I mustn’t forget the basics. Having a direct mail…

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What happens after you tip your sacred cows?  In our previous blogs (one and two), we discussed how to identify your nonprofit’s specific sacred cows — those programs, events, campaigns, and practices that you perform religiously, often because that’s the way it’s always been done. Or sometimes our sacred cows are programs that represent too…

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