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List Professionals – This One’s for You!

As we list professionals know, the most important part of any direct marketing campaign is the list.  If you are not reaching the right audience your goals will not be achieved.  And on May 11th, The Direct Marketing Association of Washington is holding the one and only annual List Bazaar exclusively for list professionals. That’s right;…

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Winning a political campaign, landing a new job… it’s all about the data

The biggest challenge to anyone’s effort to get elected is similar to that faced by everyone seeking a job:  Somebody else wants the same job.  In this event, the best laid campaign plans often help, but in the end, things frequently become much messier than initially expected (see: Election 2016 Presidential Polls).  What happens if…

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