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Moving your CRM Database Without Losing Your Sanity or Your Job: Lessons from the Front Line

Image courtesy of patpitchaya at By Pete Carter On November 17th I had the opportunity to moderate a panel discussion on the challenges surrounding a CRM database conversion. This sold-out Lunch & Learn was presented by the Direct Marketing Association of Washington (DMAW) and sponsored by EveryAction. Rose Simmons, the Director of Direct Marketing…

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