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Technology isn’t killing direct mail… It’s making it more efficient, cheaper and adding new options to the game. So before you ring the bell to bring out your dead direct mail programs, take a step back, breathe and ask yourself: how can I take advantage of all this? If you missed the DMAW Production Strategies…

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Direct Mail production is complex and ever-evolving. With the introduction of new technologies and techniques, it’s more important than ever to understand the many options and applications available to you. Our Production Strategies Forum on June 19th is designed to guide you in that effort. We have gathered some of the industry’s best and most…

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By Drew Wilson This is a frequent question from our direct response clients.  Through much research and hands-on job management, we have learned when the use of this technology is appropriate.  Here are some guidelines to follow as you think about using digital printing in your next direct marketing campaign: 1) Digital printing is excellent…

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