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Mail Plans – Are They Really Just for Direct Mail and Do I Really Need One?

No and Yes, according to Jessica Harrington of the Harrington Agency during her recent DMAW webinar. She is also a planner at heart as the detailed webinar revealed. When you take a trip, a GPS-enabled device is a must, but you might also print or download a map. In other words, you bring tools to…

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4 Mistakes to Easily Avoid

by Alicia Toles Can you guess which of the following mistakes happened? A back to school appeal that mails in August without a reply envelope, a segment of donors who were included by mistake, or Midwest chapter donors receiving a mailing that references Los Angeles… If you guessed all, you are correct. Hopefully, you haven’t…

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