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Blogs Before you begin reforecasting or budgeting for the next fiscal year, make sure your plan is as comprehensive and detailed as possible. A budget by donor type, program, campaign, and channel is an essential tool to help manage unpredictability and provide a framework when revenue or expenses need to change.  Note that cost per…

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Blogs If you’re like me you might have wondered why at the Annual Business Meeting of the Direct Marketing Association of Washington, our keynote speakers were speaking on crisis communications as opposed to, one might be forgiven for assuming, direct marketing. But, when you dig into the outcomes of a crisis – it is clear…

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Direct marketers love testing. It’s how we establish causality and know with certainty that results can be repeated across campaigns. It’s how we mitigate risk across our programs before rolling out with new ideas. It’s how we gain insights about donor and customer behavior that allow us to build effective communication strategies that yield results.…

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DM 201 is an intermediate-level course that’s perfect for anyone who already has some direct marketing experience under their belt—whether at an agency, nonprofit, list broker, production company, or analytics firm—and wants to go beyond the basics. Somewhere between being a total newbie and seasoned vet things start to fall into place. We get comfortable…

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Are your middle donors suffering from middle child syndrome? Do they feel excluded, ignored, overshadowed by the over-indulged major donors and the high volume, attention-stealing low dollar donors?  Organizations are starting to shine the spotlight on middle donors, and rightly so.  The reality is middle donors account for less than 2% of all donors in…

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I had the pleasure of attending the DMAW Annual Meeting and hearing from keynote speaker Nancy Harhut about how to hack the brains of donors, members, and other humans. It was fascinating! Nancy shared a story about where her interest in fundraising began – at age eight when, incentivized by a banana-seat bike prize, she…

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If your first reaction to the title above is, “I don’t get it, is that a joke?”, then you likely were not among fortunate, dedicated marketers, who braved the region’s first snow dusting of the season to attend this month’s DMAW Lunch and Learn, “Digital First: Why Translating DM Content Just Won’t Cut It!” While…

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Many in our industry are concerned about the trade war between the US and China… but what does it mean for you and your business? Since January 22, 2018 this war has been escalating regularly with Trump and Xi firing salvos back and forth in hopes of gaining the best economic position for his nation. …

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