Posts Tagged ‘Direct Marketing’
Who wants $8 Trillion Dollars?
Who wants $8 Trillion Dollars? I honestly can’t think of a nonprofit organization in the world that would say no to that question. But the sad truth is, many organizations are still forgoing significant revenue because of their failure to invest in marketing planned gifts. An estimated $8 trillion is expected to pass to charities…
Read MoreWARNING: “Spoofing” Attack Targets Local DM Companies
WARNING: “Spoofing” Attack Targets Local DM Companies At least three DMAW member-companies recently fell victim to an Internet hack that has cost one of them several thousand dollars so far. It’s an important wake-up call that shows an Internet connection can leave a company as vulnerable to thieves as a wide-open front door. Interpol is…
Read More#DM101: The Fundamentals of Innovative Marketing
#DM101: The Fundamentals of Innovative Marketing This year, I think I am more excited than I have ever been for DM 101. The event is always energizing, and I love the opportunity to connect with new talent in our industry. After 2020, however, connections like these mean more. I also love the virtual format. Though…
Read MoreIn Support of Direct Mail
In Support of Direct Mail “Direct mail is outdated! Who responds to mail anymore?” “Direct mail acquisition costs too much.” “Digital is the future of fundraising.” For anyone who has spent time in the direct mail space, these criticisms of direct mail are familiar. To be honest, even I had some of these thoughts before…
Read MoreHow to Forecast and Reforecast During Coronavirus
How to Forecast and Reforecast During Coronavirus Before you begin reforecasting or budgeting for the next fiscal year, make sure your plan is as comprehensive and detailed as possible. A budget by donor type, program, campaign, and channel is an essential tool to help manage unpredictability and provide a framework when revenue or expenses need…
Read MoreThe Right to (Data) Privacy: How the Federal and State Legislation Are Addressing Data Privacy Concerns
The Right to (Data) Privacy: How the Federal and State Legislation Are Addressing Data Privacy Concerns The Right to (Data) Privacy: How the Federal and State Legislation Are Addressing Data Privacy Concerns The right to privacy has been a hotly debated issue for over a century in the United States. As far back as 1890,…
Read MoreCrisis Communications for Nonprofits in the Digital Age
Crisis Communications for Nonprofits in the Digital Age If you’re like me you might have wondered why at the Annual Business Meeting of the Direct Marketing Association of Washington, our keynote speakers were speaking on crisis communications as opposed to, one might be forgiven for assuming, direct marketing. But, when you dig into the outcomes…
Read MoreMail Plans – Are They Really Just for Direct Mail and Do I Really Need One?
No and Yes, according to Jessica Harrington of the Harrington Agency during her recent DMAW webinar. She is also a planner at heart as the detailed webinar revealed. When you take a trip, a GPS-enabled device is a must, but you might also print or download a map. In other words, you bring tools to…
Read MoreHow to Prioritize and Maximize Your Testing
Direct marketers love testing. It’s how we establish causality and know with certainty that results can be repeated across campaigns. It’s how we mitigate risk across our programs before rolling out with new ideas. It’s how we gain insights about donor and customer behavior that allow us to build effective communication strategies that yield results.…
Read MoreDM 201: Stop Getting Comfortable and Start Innovating
DM 201 is an intermediate-level course that’s perfect for anyone who already has some direct marketing experience under their belt—whether at an agency, nonprofit, list broker, production company, or analytics firm—and wants to go beyond the basics. Somewhere between being a total newbie and seasoned vet things start to fall into place. We get comfortable…
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