Posts Tagged ‘dmaw’
Introducing the YDMAW
Introducing the YDMAW Everyone remembers their first Bridge Conference. Most of us were young, new to the industry, joining an agency or organization at the bottom, and told to head to “some conference” and go mingle. What we all tend to forget is how we actually felt going to our first Bridge. The awkwardness of…Read More
Unsure about fundraising in 2022? This data will help.
Unsure about fundraising in 2022? This data will help. Wouldn’t it be great if you could predict the future? Nostradamus gets lots of credit for this, but let’s be real: He simply made vague, cryptic guesses that were later attributed to major events like World War II and the moon landing. Predicting the future, or…Read More
Just because it couldn’t be done before doesn’t mean it can’t be done now
Just because it couldn’t be done before doesn’t mean it can’t be done now Problems of the past have a way of coming back to haunt those in the future. Thankfully, sometimes the future also brings about solutions that didn’t exist before. Several years ago, Doctors Without Borders/Médecins Sans Frontières (MSF) agreed to accept Fidelity…Read More
Are you ready to take a Sustainer-Forward approach?
Are you ready to take a Sustainer-Forward approach? First, I’d love to give a huge shout-out to the DMAW as an organization that has had a Sustainer-Forward approach for years. The DMAW has offered special sustainer tracks during the Bridge conference, sustainer pre-Bridge workshops, then Sustainer Day, Sustainer World and now Sustainer Week, coming up…Read More
Delight Your Donors with Handcrafted Direct Mail
Delight Your Donors with Handcrafted Direct Mail When visiting my local McDonald’s I noticed their Café drink menu and decided to order an espresso drink. Americano was my choice and upon placing my order I was met with a confused look from behind the counter. The cashier wasn’t sure they could make that, so I…Read More
Why Designing Direct Mail for Fundraising is Different
Why Designing Direct Mail for Fundraising is Different A Designers Take When you think about graphic designers, you probably picture one of those “creative” types — colorful and slightly different. But, being a designer is more than just “being creative.” It’s really about problem solving. A graphic designer analyzes the situation, and makes decisions about…Read More
Who wants $8 Trillion Dollars?
Who wants $8 Trillion Dollars? I honestly can’t think of a nonprofit organization in the world that would say no to that question. But the sad truth is, many organizations are still forgoing significant revenue because of their failure to invest in marketing planned gifts. An estimated $8 trillion is expected to pass to charities…Read More
What’s Old is New Again
What’s Old is New Again How Direct Mail and Email can influence each other as they work together. Let’s look at Direct Mail first. It still has a lot going for it. It demands response – even if only to recycle. It’s familiar to older demographics and can be a novelty to younger ones. And…Read More
How to slay your mailings – this spooky season and all year round
How to slay your mailings – this spooky season and all year round Want to know the secret to killer creative, this spooky season and all year round? Then look no further than the insights shared in this spook-tacular webinar by three seasoned industry pros. From strategy to creative to the mailhouse, read on to…Read More
In Support of Direct Mail
In Support of Direct Mail “Direct mail is outdated! Who responds to mail anymore?” “Direct mail acquisition costs too much.” “Digital is the future of fundraising.” For anyone who has spent time in the direct mail space, these criticisms of direct mail are familiar. To be honest, even I had some of these thoughts before…Read More