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Building Trust with Squirrels Using Baskets

(Photo credit: Gabi Lamerti) After attending the DMAW Social Media Summit (learn more via the hashtag #DMAWsocial on Twitter) I have been enlightened on some of the most important marketing lessons we as online fundraisers and marketers should follow.  While building trust with squirrels doesn’t always sound like something we want to do, after this…

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