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By Jason Lucas on behalf of Chapman Cubine Adams + Hussey Saying “thank you” is common courtesy. During DMAW’s March 20th Lunch and Learn event, Robin Riggs, Chief Creative Officer at LW Robbins, stressed the importance of conveying sincere gratitude in acknowledgment mailings. In the direct marketing industry, two “R’s” — recruiting and retention —…

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You are working hard at creating an effective, results-oriented fundraising campaign for your organization…only to find out there is internal fraud.  According to the Association of Certified Fraud Examiners (ACFE) 2010 stats, the non-profit Fraud Frequency rate was 9.6% and the median loss was $90,000.  That’s a lot of money to recoup in a fundraising…

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