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Just because it couldn’t be done before doesn’t mean it can’t be done now Problems of the past have a way of coming back to haunt those in the future. Thankfully, sometimes the future also brings about solutions that didn’t exist before. Several years ago, Doctors Without Borders/Médecins Sans Frontières (MSF) agreed to accept Fidelity…

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Are you ready to take a Sustainer-Forward approach? First, I’d love to give a huge shout-out to the DMAW as an organization that has had a Sustainer-Forward approach for years. The DMAW has offered special sustainer tracks during the Bridge conference, sustainer pre-Bridge workshops, then Sustainer Day, Sustainer World and now Sustainer Week, coming up…

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Delight Your Donors with Handcrafted Direct Mail When visiting my local McDonald’s I noticed their Café drink menu and decided to order an espresso drink. Americano was my choice and upon placing my order I was met with a confused look from behind the counter. The cashier wasn’t sure they could make that, so I…

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Why Designing Direct Mail for Fundraising is Different A Designers Take When you think about graphic designers, you probably picture one of those “creative” types — colorful and slightly different. But, being a designer is more than just “being creative.” It’s really about problem solving. A graphic designer analyzes the situation, and makes decisions about…

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Who wants $8 Trillion Dollars? I honestly can’t think of a nonprofit organization in the world that would say no to that question. But the sad truth is, many organizations are still forgoing significant revenue because of their failure to invest in marketing planned gifts. An estimated $8 trillion is expected to pass to charities…

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The Election is Over, Now What? In theory, a webinar held 2 weeks after election day on learnings from this cycle, should have delivered the “over” in terms of the final result. Unfortunately, this was not to be. While all the votes were cast, the counting continued and even now the efforts to change the…

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The Digital Fundraiser’s Blind Spot You may not realize it, but you and I have blind spots. And I don’t mean metaphorically (at least not yet), I mean your eyes literally have areas where they can not see. Most of the time, our blind spots are unrecognizable—but they are very real—and I am about to…

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DM 201 is an intermediate-level course that’s perfect for anyone who already has some direct marketing experience under their belt—whether at an agency, nonprofit, list broker, production company, or analytics firm—and wants to go beyond the basics. Somewhere between being a total newbie and seasoned vet things start to fall into place. We get comfortable…

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I had the pleasure of attending the DMAW Annual Meeting and hearing from keynote speaker Nancy Harhut about how to hack the brains of donors, members, and other humans. It was fascinating! Nancy shared a story about where her interest in fundraising began – at age eight when, incentivized by a banana-seat bike prize, she…

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Last month, I attended the National Association of Charitable Gift Planners Conference in Las Vegas. This is the premier national gift planning conference, with three days packed with presentations on all aspects of planned giving. I’ve been happy to see an increasing number of panels and discussions focused on marketing – the main driver for…

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