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Behind the Direct Mail Curtain: Sausages, Beers, and the Magic of Production Day!

Behind the Direct Mail Curtain: Sausages, Beers, and the Magic of Production Day! We’ve all heard the idiom “how the sausage is made.” It usually refers to the practical, and often, unpleasant aspects of a process that are usually kept behind the scenes. When it comes to actual sausage… you’re right, I don’t want to…

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Bridge 2023: Navigating the Digital Horizon

Navigating the Digital Horizon: My Takeaways from the 2023 Bridge Conference   Liv Tupanjanin, Senior Account Executive, Mal Warwick Donordigital Liv Tupanjanin is an Online Senior Account Executive at Mal Warwick Donordigital, specializing in digital fundraising. Find her on LinkedIn here: https://www.linkedin.com/in/livtupanjanin/.   In today’s rapidly evolving world, the intersection of technology and philanthropy has…

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Bridge 2023: Amplifying Nonprofit Fundraising

Bridge 2023: Amplifying Nonprofit Fundraising “Let’s Get Ready to Rumble!” This phrase launched into my mind as I returned to the National Harbor Gaylord Convention Center for a fresh year of Bridge. Thaddeus Bullard, also known as Titus O’Neil in the WWE world, exclaimed this same opening line from the main stage as the surrounding…

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Managing a Successful Canvassing Program

Take your sustainer program to the next level with canvassing In July’s coffee talk, Special Olympics alongside DonorVoice shared how canvassing has helped grow their sustainer program along with tips and tricks to manage a successful canvassing program. One thing to be aware of with canvassing programs is that it can take up to 2…

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The Thing About Premiums – Part I

The Thing About Premiums – Part I What is it about premiums that seems to create such angst and disdain? I’ve seen articles that compare direct mail premiums to crack, that say they are ruining the relationship between non-profits and their donors, basically using unethical practices to trick or coerce donors out of their money.…

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Unsure about fundraising in 2022? This data will help.

Unsure about fundraising in 2022? This data will help. Wouldn’t it be great if you could predict the future? Nostradamus gets lots of credit for this, but let’s be real: He simply made vague, cryptic guesses that were later attributed to major events like World War II and the moon landing. Predicting the future, or…

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Just because it couldn’t be done before doesn’t mean it can’t be done now

Just because it couldn’t be done before doesn’t mean it can’t be done now Problems of the past have a way of coming back to haunt those in the future. Thankfully, sometimes the future also brings about solutions that didn’t exist before. Several years ago, Doctors Without Borders/Médecins Sans Frontières (MSF) agreed to accept Fidelity…

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Are you ready to take a Sustainer-Forward approach?

Are you ready to take a Sustainer-Forward approach? First, I’d love to give a huge shout-out to the DMAW as an organization that has had a Sustainer-Forward approach for years. The DMAW has offered special sustainer tracks during the Bridge conference, sustainer pre-Bridge workshops, then Sustainer Day, Sustainer World and now Sustainer Week, coming up…

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Delight Your Donors with Handcrafted Direct Mail

Delight Your Donors with Handcrafted Direct Mail When visiting my local McDonald’s I noticed their Café drink menu and decided to order an espresso drink. Americano was my choice and upon placing my order I was met with a confused look from behind the counter. The cashier wasn’t sure they could make that, so I…

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Why Designing Direct Mail for Fundraising is Different

Why Designing Direct Mail for Fundraising is Different A Designers Take When you think about graphic designers, you probably picture one of those “creative” types — colorful and slightly different. But, being a designer is more than just “being creative.” It’s really about problem solving. A graphic designer analyzes the situation, and makes decisions about…

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