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Innovative Formats and Integrated Campaigns – Back by Popular Demand and Here to Stay!

by Danielle Hart On April 24th, direct marketers joined together for the re-introduced DMAW Innovative Formats and Integrated Campaigns Forum. Eleven presenting companies introduced their inventive direct marketing ideas and techniques. In addition to the presenting companies, there were bonus sessions that included a jam-packed fold presentation by Trish Witkowski (Chief Folding Fanatic at the…

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