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Making Memories, and Renewing the Connection

By | September 16, 2016 | Comments Off on Making Memories, and Renewing the Connection

By Marie Morganelli Recently, I signed up for a membership with The Rails to Trails Conservancy. For $10, I received a t-shirt, a membership card, and an acknowledgement that included another opportunity for me to part with my money in support of this organization. Receiving that membership card made me stop and really think about…

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What Members Want

By | May 3, 2016 | Comments Off on What Members Want

Raise your hand if you never planned on a career in direct mail. You, too? I knew I wasn’t alone. My initial foray into direct marketing happened the way it happens for many: by accident. I had set out on a quest to find the perfect job in book publishing, and while interviewing for entry-level…

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An Open Letter to Association Marketing Leaders – What I Want to Learn on September 30, 2015

By | September 14, 2015 | Comments Off on An Open Letter to Association Marketing Leaders – What I Want to Learn on September 30, 2015

Association Marketing Day — Wednesday, September 30 in Washington DC — Learn More! Dear John Graham, I hope you see my open letter to you as head of ASAE, the American Society of Association Executives. Yes, John, you frequently make yourself available to members and the public, but I’m excited about hearing you in this…

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