Posts Tagged ‘MINDset Direct’
Thought You Knew it All: Think Again!
by Stephen Godbout What a day it was at the spectacular U.S.A Today campus for DMAW’s, DM201. From new hires to industry vets, everyone learned something from the stellar line-up of DM pros who graciously shared their direct marketing experience. Special thanks to all presenters, volunteers and sponsors PMG, RR Donnelly, and Direct Mail Solutions.…
Read MorePrivacy…Respect It While Marketing to Your Target Audience
written by Kurt Seiber As a new member to the DMAW, I found the keynote address at the annual to be very relevant and eye-opening. Mark Rasch – Director of Cybersecurity and Privacy Consulting with CSC – gave an awesome presentation! Obviously privacy is always a concern. When you couple that with today’s advanced communications and…
Read MoreCybersecurity Need Not Be Boring
written by Jeff Fowler When I first opened my invitation to DMAW‘s 2012 annual meeting and noticed the title of the keynote presentation, “Your Privacy. . . Does It Really Exist?”, a word favored by my teenage son flashed through my mind: b o r i n g. Still, it had been some time since I had…
Read MoreCybersecurity Can be Neat and Creepy
written by Milton “Milt” Olekson Kudos to staff, board, committees, and sponsors of the recent DMAW Annual Meeting and Keynote Presentation. The reigns were passed from Kristin McCurry of MINDset Direct to Hilary Baar of The Lukens Company. Hilary did a great job of introducing and recognizing current and past board members and their contributions. It was…
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