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C’mon, Get [App] Happy

by Meg Mader  A whopping 70 percent of people today have mobile applications. That’s not surprising, considering the mobile trend and the overwhelming number of apps on the market — and Apple’s catchy slogan, “There’s an app for that,” holds true in pretty much any situation! So, if the majority of our population has apps, why…

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Mobile First Mentality and Testing will move your Organization Forward in Digital Marketing

by Danielle Hart At DMAW’s Digital Day, keynote Greg Kihlstom hit the nail on the head when he opened his presentation by describing how the world is growing more digital, mobile and segmented by niche markets. So what does that mean for the future of the Direct Marketing industry? Now more than ever, customers and…

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