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Virtual Acquisition Strategy Forum Virtual Acquisition Strategy Forum Earlier this month, several members of our team had the pleasure of attending the virtual DMAW Acquisition Strategy Forum. The forum was informative for anyone interested in developing multi-channel acquisition and covered all aspects of acquisition strategy, including audience development, creative strategy, analytics, and retention. If you…

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by John Spencer  When modeling analytics met Big Data it was a heaven match.  The marriage of the two has led to incredible advances in direct marketing technologies and efficiencies.  And, while marketers rejoice in the smarter use of their ever-tightening budgets, the real winners are consumers. Let’s take a big step back in time.  In…

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