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Why Retention Matters Why Retention Matters We can all agree that donor retention is important, but really how important? Presenters Marie Kosanovich and Courtney Lewis revealed at last week’s Lunch and Learn: Retention and Lapsed Strategies, that acquiring new donors, members, and customers has become extremely competitive due to a crowded marketplace. The abundance of…

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Crisis Communications for Nonprofits in the Digital Age If you’re like me you might have wondered why at the Annual Business Meeting of the Direct Marketing Association of Washington, our keynote speakers were speaking on crisis communications as opposed to, one might be forgiven for assuming, direct marketing. But, when you dig into the outcomes…

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Last month, I attended the National Association of Charitable Gift Planners Conference in Las Vegas. This is the premier national gift planning conference, with three days packed with presentations on all aspects of planned giving. I’ve been happy to see an increasing number of panels and discussions focused on marketing – the main driver for…

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Best Practices and Bold Innovations: Recapping the Best of Bridge Lunch and Learn If you missed out on the 2018 Bridge Conference like me, I hope you made a point to attend DMAW’s Best of Bridge Lunch and Learn on October 18th! At this Lunch and Learn, one of the most popular sessions from this…

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Many in our industry are concerned about the trade war between the US and China… but what does it mean for you and your business? Since January 22, 2018 this war has been escalating regularly with Trump and Xi firing salvos back and forth in hopes of gaining the best economic position for his nation. …

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DMAW Sustainer Day, September 2018, was an opportunity to listen to experts from some of the most respected and relevant nonprofits in the U.S., including ALSAC/St. Jude’s Children’s Research Hospital, Humane Society of the United States, and The Nature Conservancy, answer questions and share success stories about monthly giving programs. The day was fast-paced, fun…

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Looking to optimize your direct marketing programs? Start with the data. As Avalon VP of Analytics TJ Hillinger and Integral Principal Kevin Moran shared with their viewers during the DMAW webinar Data-Driven Fundraising: Mastering Metrics to Optimize Your Program: “  The key to maximizing value and sustained growth is getting the right information to the…

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With a lengthy to-do list and planning for our large annual governance conference, the thought of missing a full day of work is quite daunting. But the time spent at the DMAW Digital Day Forum was so worthwhile! To my pleasure, I was able to immediately start applying some of the digital tips and tricks…

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I think it was Dumbledore who once said, “Magic is best taught in the morning.” In truth, I’m not sure he said this. But morning was the perfect time for DMAW to host “Mid-level Magic”—taught by marketing masters Lisa Maska, CFRE and Jillian Leslie of Lautman Maska Neill & Company. Lisa and Jillian opened this…

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So often, the situation is the same: you’ve worked hard to acquire loyal, valuable donors. They receive a great series of appeals each year that use innovative strategies and best practices. Maybe you’ve incorporated some Planned Giving marketing and a monthly giving push into your thriving direct mail program. You might even have a robust…

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