Posts Tagged ‘nonprofits’
The Magic Your Organization Needs—June 14th Session on Mid-level Donors
So often, the situation is the same: you’ve worked hard to acquire loyal, valuable donors. They receive a great series of appeals each year that use innovative strategies and best practices. Maybe you’ve incorporated some Planned Giving marketing and a monthly giving push into your thriving direct mail program. You might even have a robust…
Read MoreMobile. It’s not just for selfies anymore.
The rise of mobile—it’s a phrase you no doubt have heard at marketing events for years. But get ready to hear it one more time because mobile use has hit a number of benchmark highs this past year that are reinforcing just how critical it is for nonprofits to up their mobile game. The Numbers…
Read MoreYour Guide to Rapid Response: Phases 1, 2, 3
When direct marketers hear the words “Rapid Response,” I think it’s common practice for us all to be numb to the phrase. After all, aren’t we rapidly responding to multiple things every day? And while this is true, it became clear when sitting at the DMAW Lunch and Learn about Rapid Response Fundraising and hearing…
Read MoreEducate for Success—Why I Attended DM101 and You Should Too
Are you fresh on the direct mail scene—a newbie like me? If so, the DMAW’s DM 101: The Basics seminar is one you don’t want to miss. Direct mail is a beautiful mystery—as I continue to learn and create within this industry, I’ve quickly discovered that I mustn’t forget the basics. Having a direct mail…
Read MoreBeyond the Event; Creative Approaches to Peer-to-Peer Fundraising
As you launch your fundraising campaigns this year, you may be missing out on some creative and effective new ways to use peer-to-peer tools and approaches beyond traditional events. Don’t get me wrong. Traditional run, walk, and ride events are highly effective. But, non-traditional peer-to-peer campaigns have an important place in fundraising, too. They’re typically…
Read MoreMerry, Merry or Quite Contrary?
Right before Christmas, President Trump signed the Tax Cuts and Jobs Act, into law. If you are a non-profit, you must be wondering how it will impact your fundraising—and what to do about it. Let’s break it down into five factors (for a more in-depth look, read the full article here. 1. Uncertainty. The…
Read MoreGoogle Analytics and Ecommerce: Learning the Value of your Website in Dollars and Sense
When I sat down to attend the DMAW’s Lunch & Learn, led by the Harrington Agency’s Chief Digital Strategist Adam Ruff, I wasn’t sure what to expect. I knew the seminar (which I was happy to discover was a working session) would cover getting the most out of Google Analytics, but to what degree? I…
Read MoreThe Donor Who Keeps on Giving—How Often to Appeal to Your Monthly Givers
At the recent Bridge Conference, I ran into a colleague who asked me the question that many nonprofits grapple with: How often should you ask your existing sustainers for more money? We know that monthly donors are a good source of revenue, but if you aren’t asking for extra gifts during the year, your ‘single’…
Read MoreGoogle Analytics & Ecommerce – The Peanut Butter & Jelly of Website Donor Strategies
Do you have the tools to make your digital donor strategies a success but just need some additional expert advice? On September 28th from 12 Noon – 2 PM at SEIU, Washington, DC, we are going to rock your CRM world – with actionable information gained from data analytics. Chief Digital Strategist at the…
Read MoreMAXI Madness Strikes Again at National Harbor
It was a star-studded afternoon as Direct Marketing’s top fundraising experts and their guests gathered at the elegant Gaylord National Hotel at Washington D.C.’s National Harbor for the 38th Annual Marketing Awards for eXcellence and Innovation – the MAXIs! The MAXIs have become one of the industry’s most coveted prizes over the years because of…
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