Skip to content

Mobile. It’s not just for selfies anymore.

The rise of mobile—it’s a phrase you no doubt have heard at marketing events for years. But get ready to hear it one more time because mobile use has hit a number of benchmark highs this past year that are reinforcing just how critical it is for nonprofits to up their mobile game. The Numbers…

Read More

Your Guide to Rapid Response: Phases 1, 2, 3

When direct marketers hear the words “Rapid Response,” I think it’s common practice for us all to be numb to the phrase.  After all, aren’t we rapidly responding to multiple things every day? And while this is true, it became clear when sitting at the DMAW Lunch and Learn about Rapid Response Fundraising and hearing…

Read More

Educate for Success—Why I Attended DM101 and You Should Too

Are you fresh on the direct mail scene—a newbie like me? If so, the DMAW’s DM 101: The Basics seminar is one you don’t want to miss. Direct mail is a beautiful mystery—as I continue to learn and create within this industry, I’ve quickly discovered that I mustn’t forget the basics. Having a direct mail…

Read More

Beyond the Event; Creative Approaches to Peer-to-Peer Fundraising

As you launch your fundraising campaigns this year, you may be missing out on some creative and effective new ways to use peer-to-peer tools and approaches beyond traditional events. Don’t get me wrong. Traditional run, walk, and ride events are highly effective. But, non-traditional peer-to-peer campaigns have an important place in fundraising, too. They’re typically…

Read More

Merry, Merry or Quite Contrary?

Right before Christmas, President Trump signed the Tax Cuts and Jobs Act, into law. If you are a non-profit, you must be wondering how it will impact your fundraising—and what to do about it. Let’s break it down into five factors (for a more in-depth look, read the full article here. ​ 1. Uncertainty. The…

Read More

Google Analytics and Ecommerce: Learning the Value of your Website in Dollars and Sense

When I sat down to attend the DMAW’s Lunch & Learn, led by the Harrington Agency’s Chief Digital Strategist Adam Ruff, I wasn’t sure what to expect. I knew the seminar (which I was happy to discover was a working session) would cover getting the most out of Google Analytics, but to what degree? I…

Read More

The Donor Who Keeps on Giving—How Often to Appeal to Your Monthly Givers

At the recent Bridge Conference, I ran into a colleague who asked me the question that many nonprofits grapple with: How often should you ask your existing sustainers for more money? We know that monthly donors are a good source of revenue, but if you aren’t asking for extra gifts during the year, your ‘single’…

Read More

Google Analytics & Ecommerce – The Peanut Butter & Jelly of Website Donor Strategies

  Do you have the tools to make your digital donor strategies a success but just need some additional expert advice? On September 28th from 12 Noon – 2 PM at SEIU, Washington, DC, we are going to rock your CRM world – with actionable information gained from data analytics. Chief Digital Strategist at the…

Read More

MAXI Madness Strikes Again at National Harbor

It was a star-studded afternoon as Direct Marketing’s top fundraising experts and their guests gathered at the elegant Gaylord National Hotel at Washington D.C.’s National Harbor for the 38th Annual Marketing Awards for eXcellence and Innovation – the MAXIs! The MAXIs have become one of the industry’s most coveted prizes over the years because of…

Read More

Nonprofits Must Leverage Millennials to Navigate the Digital Era

Digital communications have undoubtedly become an integral part of daily life. President Trump’s tweets instantaneously reach over 30 million people worldwide. Media outlets such as The Washington Post, The New York Times, and BuzzFeed routinely use Facebook Live and other digital applications to engage with supporters and share breaking news. Through Instagram and Snapchat, high…

Read More