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Best Practices and Bold Innovations: Recapping the Best of Bridge Lunch and Learn If you missed out on the 2018 Bridge Conference like me, I hope you made a point to attend DMAW’s Best of Bridge Lunch and Learn on October 18th! At this Lunch and Learn, one of the most popular sessions from this…

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Looking to optimize your direct marketing programs? Start with the data. As Avalon VP of Analytics TJ Hillinger and Integral Principal Kevin Moran shared with their viewers during the DMAW webinar Data-Driven Fundraising: Mastering Metrics to Optimize Your Program: “  The key to maximizing value and sustained growth is getting the right information to the…

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When I sat down to attend the DMAW’s Lunch & Learn, led by the Harrington Agency’s Chief Digital Strategist Adam Ruff, I wasn’t sure what to expect. I knew the seminar (which I was happy to discover was a working session) would cover getting the most out of Google Analytics, but to what degree? I…

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