Posts Tagged ‘segmentation’
How to Prioritize and Maximize Your Testing
Direct marketers love testing. It’s how we establish causality and know with certainty that results can be repeated across campaigns. It’s how we mitigate risk across our programs before rolling out with new ideas. It’s how we gain insights about donor and customer behavior that allow us to build effective communication strategies that yield results.…
Read MoreWe entered muggles. We left magicians.
I think it was Dumbledore who once said, “Magic is best taught in the morning.” In truth, I’m not sure he said this. But morning was the perfect time for DMAW to host “Mid-level Magic”—taught by marketing masters Lisa Maska, CFRE and Jillian Leslie of Lautman Maska Neill & Company. Lisa and Jillian opened this…
Read MoreYour Guide to Rapid Response: Phases 1, 2, 3
When direct marketers hear the words “Rapid Response,” I think it’s common practice for us all to be numb to the phrase. After all, aren’t we rapidly responding to multiple things every day? And while this is true, it became clear when sitting at the DMAW Lunch and Learn about Rapid Response Fundraising and hearing…
Read MoreGoogle Analytics and Ecommerce: Learning the Value of your Website in Dollars and Sense
When I sat down to attend the DMAW’s Lunch & Learn, led by the Harrington Agency’s Chief Digital Strategist Adam Ruff, I wasn’t sure what to expect. I knew the seminar (which I was happy to discover was a working session) would cover getting the most out of Google Analytics, but to what degree? I…
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