Posts Tagged ‘segmenting’
Mail Plans – Are They Really Just for Direct Mail and Do I Really Need One?
No and Yes, according to Jessica Harrington of the Harrington Agency during her recent DMAW webinar. She is also a planner at heart as the detailed webinar revealed. When you take a trip, a GPS-enabled device is a must, but you might also print or download a map. In other words, you bring tools to…Read More