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When I sat down to attend the DMAW’s Lunch & Learn, led by the Harrington Agency’s Chief Digital Strategist Adam Ruff, I wasn’t sure what to expect. I knew the seminar (which I was happy to discover was a working session) would cover getting the most out of Google Analytics, but to what degree? I…

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  Why do your competitors’ websites continuously outrank and seemingly outperform your own? It’s a question many organizations may find themselves asking. But thanks to the relative open nature of the Internet, we can grab glimpses of their digital strategies—and see what’s working. In this post, we will briefly examine steps your digital team can…

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Don’t have a digital program? You’re not alone—more than half of nonprofits and charities don’t take advantage of the opportunities that digital marketing brings to the table. For those organizations and those who are looking to improve their digital programs, DMAW is hosting the Upping Your Digital Program Workshop on June 8th. I had a…

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Image courtesy of Stuart Miles at FreeDigitalPhotos.net Whether you write articles for your blog or have a small business website, it’s important that each page has some sort of image included. Images are a great way to introduce your message, make your blog post more memorable and even add color to your blog. One of…

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In a world where SEO, or any form of online marketing for that matter is incomplete without social media support and social signals, understanding how to make the best use of social media has become extremely important. This means not only should you be aware of how to make social media strategies work, but also…

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by Gay Bitter These days everyone is an online marketer, and Dina Wasmer of Incite Creative reminded us all of the importance of managing our online brand at The DMAW’s February luncheon.  So much valuable information was shared that it’s impossible to get it all into a single blog post, but here are a few ideas…

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