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In Support of Direct Mail “Direct mail is outdated! Who responds to mail anymore?” “Direct mail acquisition costs too much.” “Digital is the future of fundraising.” For anyone who has spent time in the direct mail space, these criticisms of direct mail are familiar. To be honest, even I had some of these thoughts before…

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Technology isn’t killing direct mail… It’s making it more efficient, cheaper and adding new options to the game. So before you ring the bell to bring out your dead direct mail programs, take a step back, breathe and ask yourself: how can I take advantage of all this? If you missed the DMAW Production Strategies…

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By Michael DeFlavia The USPS again postponed implementation of the IMb that was (re)scheduled for May 2011. Postmaster General Patrick R. Donahoe says: “We heard concerns that we were moving too fast on discontinuing POSTNET coding, and we will continue to offer the automation prices for mail with POSTNET barcodes beyond May 2011.” Too fast?…

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Here are some of the latest headlines in the Direct Marketing Industry today. USPS Resumes Full International Service “Now that international airports across Europe have reopened following the disruption caused by the Icelandic volcanic activity, the U.S. Postal Service has resumed full international mail service. Effective immediately, the service guarantees for Express Mail International (EMI)…

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