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Looking to optimize your direct marketing programs? Start with the data. As Avalon VP of Analytics TJ Hillinger and Integral Principal Kevin Moran shared with their viewers during the DMAW webinar Data-Driven Fundraising: Mastering Metrics to Optimize Your Program: “  The key to maximizing value and sustained growth is getting the right information to the…

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As you launch your fundraising campaigns this year, you may be missing out on some creative and effective new ways to use peer-to-peer tools and approaches beyond traditional events. Don’t get me wrong. Traditional run, walk, and ride events are highly effective. But, non-traditional peer-to-peer campaigns have an important place in fundraising, too. They’re typically…

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By Rachel Reid I had the opportunity to participate in Defining and Using KPIs for Measurability and Success, a webinar hosted by the Direct Marketing Association of Washington (DMAW) and sponsored by RHA Marketing. Elizabeth Engel, CEO & Chief Strategist of Spark Consulting, and Trevor Mitchell, Vice President of American Mensa discussed the importance of…

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Reprinted with permission by the author. Information overload – we all experience it personally, every day, with our emails and social media feeds and online media and print media and broadcast media, and that’s hard enough to manage. But in 2016, our associations ALSO struggle with information overload. We have many rich sources of data about…

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Many charities receive more than forty percent of their annual revenue during the year-end fundraising season. Despite their best intentions, many also wait until late in the year to formulate and initiate their year-end strategies. But some fundraisers achieve astounding results without looking at a single word of copy over Thanksgiving dinner! Who are these…

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Just a few things that should be on your calendar this February Groundhog Day. Valentine’s Day. President’s Day. DMAW MAXI Award Deadline. As you probably noticed, one has already passed and the next three are very quickly approaching. It’s time to be recognized for all the work you’ve put in this past year. All the…

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IS REMARKETING PART OF YOUR ONLINE STRATEGY – IF NOT, IT SHOULD BE! Tuesday, August 2  | 12NOON – 1:00PM Have you ever been to a website and noticed banner ads for product, service or another organization from a website you visited recently?  Or, have you received an email follow-up with tailored content based on a recent website visit?…

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You are working hard at creating an effective, results-oriented fundraising campaign for your organization…only to find out there is internal fraud.  According to the Association of Certified Fraud Examiners (ACFE) 2010 stats, the non-profit Fraud Frequency rate was 9.6% and the median loss was $90,000.  That’s a lot of money to recoup in a fundraising…

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