Skip to content

Blogs

Who wants $8 Trillion Dollars?

March 26, 2021

Blogs I honestly can’t think of a nonprofit organization in the world that would say no to that question. But the sad truth is, many organizations are still forgoing significant revenue because of their failure to invest in marketing planned gifts. An estimated $8 trillion is expected to pass to charities over the next 25…

WARNING: “Spoofing” Attack Targets Local DM Companies

March 15, 2021

Blogs At least three DMAW member-companies recently fell victim to an Internet hack that has cost one of them several thousand dollars so far. It’s an important wake-up call that shows an Internet connection can leave a company as vulnerable to thieves as a wide-open front door. Interpol is investigating because the money was transferred…

Aiming for Inspiration

February 24, 2021

Blogs   On Thursday, February 25th, I have the honor of hosting the DMAW’s “Breakfast with an Expert” series. We will discuss ideas on the important topic of inspiration, and specifically how to lead yourself and others towards closing the gap between employee satisfaction/engagement and employee inspiration. When researching the topic of inspiration there is…

#DM101: The Fundamentals of Innovative Marketing

February 18, 2021

Blogs This year, I think I am more excited than I have ever been for DM 101. The event is always energizing, and I love the opportunity to connect with new talent in our industry. After 2020, however, connections like these mean more. I also love the virtual format. Though it was necessitated by the…

What’s Old is New Again

February 17, 2021

Blogs Let’s look at Direct Mail first. It still has a lot going for it. It demands response – even if only to recycle. It’s familiar to older demographics and can be a novelty to younger ones. And specialized agencies have spent decades refining direct mail technique so results can be very good. But Direct…

The Election is Over, Now What?

December 4, 2020

Blogs In theory, a webinar held 2 weeks after election day on learnings from this cycle, should have delivered the “over” in terms of the final result. Unfortunately, this was not to be. While all the votes were cast, the counting continued and even now the efforts to change the projected outcome continue. Even though…

How to slay your mailings – this spooky season and all year round

October 19, 2020

How to slay your mailings – this spooky season and all year round Want to know the secret to killer creative, this spooky season and all year round? Then look no further than the insights shared in this spook-tacular webinar by three seasoned industry pros. From strategy to creative to the mailhouse, read on to…

On with the Show!

October 6, 2020

Blogs When the pandemic first hit in March (which seems like several years ago at this point), we were riddled with nonstop questions… “How long will quarantine last? What will happen to our results? Will donors still give?” As a DMAW Board member, the most common question I was asked during those first few weeks…

What music videos can teach us about digital marketing right now

September 25, 2020

Life imitates art, oddly at times. As we round the corner to end 2020, I’m looking anywhere I can for inspiration. In other words, recently I found myself in a YouTube rabbit hole and uncovered some amazing parallels to the state of nonprofit marketing right now. Virtual Insanity. More than two decades ago, Jamiroquai exploded…

Data Strategy Forum: Forward Looking, Historically Correct

September 22, 2020

Blogs Back in 2016, it wasn’t an easy decision to rebrand an event with a history as rich and valued as the DMAW List Bazaar. However, with great challenges comes great opportunity and we knew we had an opportunity to deliver a truly unique event to DMAW’s membership while also expanding the appeal of the…

Archives