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Blogs

Sustainers, from a different angle.

By Devin Cooper | December 15, 2021

Blogs At the end of September, DMAW organized its first Sustainer Week. It consisted of a session every day, totally focused on sustainers (of course), from a different angle. As someone who is totally committed to recurring giving, I’m really excited about the DMAW and the education committees with such a sustainer-focused approach. If you…

Introducing the YDMAW

By Devin Cooper | December 7, 2021

Blogs Everyone remembers their first Bridge Conference. Most of us were young, new to the industry, joining an agency or organization at the bottom, and told to head to “some conference” and go mingle. What we all tend to forget is how we actually felt going to our first Bridge. The awkwardness of trying to…

Unsure about fundraising in 2022? This data will help.

By Devin Cooper | October 29, 2021

Blogs Wouldn’t it be great if you could predict the future? Nostradamus gets lots of credit for this, but let’s be real: He simply made vague, cryptic guesses that were later attributed to major events like World War II and the moon landing. Predicting the future, or forecasting as we call it in analytics, is…

Multi-Channel Donor Communication: An Essential Strategy for Nonprofit Marketers

By Devin Cooper | September 23, 2021

Blogs As a marketer, would you like to see your organization’s revenue increased? If you answered “yes” then there’s a group of donors you can’t skip engaging- your multi-channel donors, who give both online and offline. Why? Research shows that in addition to greater lifetime value, their retention rates are higher. While offline donor retention…

Just because it couldn’t be done before doesn’t mean it can’t be done now

By Devin Cooper | September 15, 2021

Blogs Problems of the past have a way of coming back to haunt those in the future. Thankfully, sometimes the future also brings about solutions that didn’t exist before. Several years ago, Doctors Without Borders/Médecins Sans Frontières (MSF) agreed to accept Fidelity Donor Advised Funds via EFT/Bank transfer rather than by check. This soon proved…

Are you ready to take a Sustainer-Forward approach?

By Devin Cooper | September 14, 2021

Blogs First, I’d love to give a huge shout-out to the DMAW as an organization that has had a Sustainer-Forward approach for years. The DMAW has offered special sustainer tracks during the Bridge conference, sustainer pre-Bridge workshops, then Sustainer Day, Sustainer World and now Sustainer Week, coming up the week of September 27th. If you’re…

Need new, great fundraising ideas?

By Devin Cooper | August 24, 2021

Blogs A recap of Really Great Fundraising Ideas – That I wasn’t part of creating! As fundraisers, we are constantly looking for new, impactful ways to boost program performance. We all want our programs to have the best chance at success, and that means testing new ideas. Through the Really Great Fundraising Ideas – That…

Mastering mid-level starts with meaningful relationships

By Devin Cooper | July 20, 2021

Blogs It may be easy to brush aside your mid-level donor program to focus on the many other things on your plate. After all, mid-level donors only account for roughly 1% of your total donor file. But did you know, within that 1% is a gold mine of opportunity? For most nonprofits, mid-level donors account…

Donor Love, Loyalty, Brain: how to get donors hooked on your cause. Part II

By Devin Cooper | June 18, 2021

Blogs In the first article we looked at how to affect better retention and loyalty we need to nudge or influence the memory of supporters through experiences focused on making the first steps human and authentic. According to Kahneman, our memory works on a peak-end form. We remember little: the beginning (as we discussed in…

Donor Love, Loyalty, Brain: how to get donors hooked to your cause – Part 1

By Devin Cooper | June 15, 2021

Blogs Loyalty in general, in marketing and fundraising, has been a purely transactional behavior: how many times you come back to my shop or give again to my organization and for how long. Just recently, and based on new neuroscience evidence, we now understand that the loyalty we have naturally for in-groups (family, neighborhoods, nations,…

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