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by Stephen Godbout What a day it was at the spectacular U.S.A Today campus for DMAW’s, DM201. From new hires to industry vets, everyone learned something from the stellar line-up of DM pros who graciously shared their direct marketing experience.  Special thanks to all presenters, volunteers and sponsors PMG, RR Donnelly, and Direct Mail Solutions.…

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by Danielle Hart On April 24th, direct marketers joined together for the re-introduced DMAW Innovative Formats and Integrated Campaigns Forum. Eleven presenting companies introduced their inventive direct marketing ideas and techniques. In addition to the presenting companies, there were bonus sessions that included a jam-packed fold presentation by Trish Witkowski (Chief Folding Fanatic at the…

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by Heather Bien Last week over 20 direct marketing professionals came together for Direct Marketing 101 Workshop (DM101). While backgrounds ranged from direct marketing agency professionals to nonprofit employees managing direct marketing within their own organization, most attendees came in with 1-3 years of direct marketing experience and were eager to hear from Washington area experts…

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Just when you thought you’d heard it all in marketing, the DMAW Monthly Lunch and Learn series brings the discourse to a new level. Cathy Finney of The Wilderness Society and Heather Marsh of A.B. Data brought their combined more than 25 years of experience in direct marketing to a full room of DMAW members…

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In a world where SEO, or any form of online marketing for that matter is incomplete without social media support and social signals, understanding how to make the best use of social media has become extremely important. This means not only should you be aware of how to make social media strategies work, but also…

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by Danielle Hart On Thursday, February 21st, both left and right side direct marketing experts convened to hear two of the biggest names in political fundraising speak about their success with raising over a billion dollars during the past election. The DMAW presented Mike Conlow, the Deputy Chief Technology Officer for the Obama for America…

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by Alexia Bailey For marketers, data is essential, and not just data on our prospects and customers.  We need to have an understanding of the overall economy and the forces that influence buying decisions.  Anirban Basu, Chairman and CEO of Sage Policy Group, Inc., gave a lively and information-packed presentation at Wednesday night’s DMAW annual meeting. …

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By Amy Sukol Everything old is new again.  That was the important message that Annie Hughes, President of Type A Strategies,  shared at the November DMAW Luncheon , Smart Copywriting = Success. Despite the fact that the world of communication has changed radically in the last 10 years, the basics of excellent fundraising communication remain…

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Lead nurturing isn’t just for salespeople (though it’s critical for them, too!). Membership Directors, fundraisers, and direct marketers must work on this, because, properly done, nurtured leads produce: 4-10x the response rates of cold prospects Purchases or donations that are 47% higher A 10% increase in return over the first nine months Today’s DMA lunch…

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Ready Set Rocket: any luncheon speaker from an agency like that is bound to create a little fun (and perhaps impart some something meaningful along the way)!  The topic at the July 19th Lunch & Learn was Marketing Metrics, certainly the focus of marketers everywhere, and in this case, a focus on Google Analytics.  Jonathan Lawoyin…

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