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Online Fundraising Best Practices for Nonprofits

October 26

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Best Practices and Bold Innovations: Recapping the Best of Bridge Lunch and Learn If you missed out on the 2018 Bridge Conference like me, I hope you made a point to attend DMAW’s Best of Bridge Lunch and Learn on October 18th! At this Lunch and Learn, one of the most popular sessions from this year’s conference was recapped by Kerri Kerr, Chief Operating Officer at Avalon Consulting Group, Myles King, Director of Annual and Digital Fundraising at The John F. Kennedy Center for the Performing Arts, and Laura Connors, Vice President of Membership at the National Parks Conservation Association.  Entitled Perennial Favorites: Annual Fundraising Campaigns, FTW!, Kerri, Myles and Laura held a discussion on best practices and ...Read more


Gain & Sustain: Tips for Long-term Growth and Success in Nonprofit Monthly Giving Programs

October 17

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DMAW Sustainer Day, September 2018, was an opportunity to listen to experts from some of the most respected and relevant nonprofits in the U.S., including ALSAC/St. Jude’s Children’s Research Hospital, Humane Society of the United States, and The Nature Conservancy, answer questions and share success stories about monthly giving programs. The day was fast-paced, fun and enlightening.  We had a series of great sessions before lunch that covered a variety of areas, with great speakers willing to share their own on-the-ground experiences. We covered everything from acquisition, retention, and with a very entertaining keynote speech by Steve Froehlich from St. Jude’s, we left with some thoughts on bigger trends in our work as ...Read more


The Magic Your Organization Needs—June 14th Session on Mid-level Donors

So often, the situation is the same: you’ve worked hard to acquire loyal, valuable donors. They receive a great series of appeals each year that use innovative strategies and best practices. Maybe you’ve incorporated some Planned Giving marketing and a monthly giving push into your thriving direct mail program. You might even have a robust major gift track with at least one person on the development team working to cultivate direct mail donors to give larger, significant gifts. So, what’s missing? Where might you be leaving money on the table within a truly successful and well-rounded direct response program? The answer: The people in the middle! On June 14th, we will share why mid-level donors deserve—and want—more ...Read more


Moving your CRM Database Without Losing Your Sanity or Your Job: Lessons from the Front Line

November 29

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Image courtesy of patpitchaya at FreeDigitalPhotos.net By Pete Carter On November 17th I had the opportunity to moderate a panel discussion on the challenges surrounding a CRM database conversion. This sold-out Lunch & Learn was presented by the Direct Marketing Association of Washington (DMAW) and sponsored by EveryAction. Rose Simmons, the Director of Direct Marketing at the League of Women Voters and Brandon Hemel, Senior Director, Data Strategy and Management, WETA discussed their first-hand experiences with CRM migrations. Here are seven key learnings from the luncheon: Sometimes your database can’t keep up with your growth. Rose and Brandon mentioned lack of technical dexterity, slowness in customer ...Read more


8 Years of Uncertainty is Enough

November 21

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Image courtesy of Stuart Miles at FreeDigitalPhotos.net By Jordanna Sussman I recently attended DMAW’s Lunch & Learn “Industry Trends and Insights for the Nonprofit Sector”, presented by Carol Rhine, Principal Fundraising Analyst at Target Analytics. Here are my 4 Key Takeaways: The wealthy are driving charitable giving This was an overarching theme throughout Carol’s presentation: Charitable contributions from donors at the top of the income and wealth ladder have increased significantly over the past decade. There has been dramatic growth in the number of private grant-making foundations. A disproportionate amount of growth went to sectors favored by the wealthy such as education and ...Read more


Breaking Through the Noise of an Election

October 20

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You don’t have to be a political junkie to see that we are right in the middle of one of the loudest, most contentious election seasons we’ve seen in a long time. One has to wonder: how does this election impact our nonprofits? Are our donors being inundated with content? How do you break through all the noise on behalf of your mission? Those questions drove me to attend the DMAW’s aptly-timed Lunch and Learn “Multichannel Campaigning to Elevate Your Issue in an Election.” Fred Griesbach, Director of Grassroots Advocacy for AARP and Steve DelVecchio, Director of Rapid Response for AARP Foundation teamed up to share with the audience some case studies on how AARP has been able to not only be heard amongst the clutter of ...Read more


Let’s Get Some Likes! Strategies for Growing Your Audience Among Millennials

One of the perks of working in DC? Being able to walk to the SEIU offices for the June DMAW Lunch and Learn. The first speaker was Millicent Gorham, PhD (Hon), MBA, FAAN, of the National Black Nurses Association. She described millennials as “young people coming of age in 2000, who are the largest, most diverse generation in America.” And she wants those millennials. (Dr. Millicent Gorham, National Black Nurses Association) NBNA discovered their greatest challenge is to engage and retain millennial members under 40. They have dedicated older members, but they need to attract the future pillars of the organization. The NBNA has data showing once they get a member to attend the conference, they don’t leave (87% retention ...Read more


Lunch & Learn – Unexpected Lessons: What We can Learn from our Fundraising Colleagues Worldwide

November 22

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Download the November Lunch & Learn presentation by Jennie Thompson, Managing Director, Development, Planned Parenthood Federation of America. (Please note the embedded presentation videos are currently not available within the downloadable file. To view the videos, please view them separately online: Air Orchestra, BUND Tree Concert, and Pills that kill other people's pain.) If you have any questions about the November Lunch & Learn, or other program activities, please contact Eerik Kreek at eerik@dmaw.org. About the November Lunch & Learn -- Unexpected Lessons: What We can Learn from our Fundraising Colleagues Worldwide This lively tour of the fundraising environment and practices of countries outside the U.S. ...Read more


Can You R.E.L.A.T.E?

October 29

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During the DMAW luncheon on October 17th, we joined the world of “Listen Up Español!” Randall Anderson “delivered awesomeness” with tips and lessons on how to engage the Hispanic market. According to the Nielsen report, Hispanics account for $1.2 trillion dollars per year in buying power, we better start paying more attention to this fast growing U.S. population. Anderson stated that statistically, 1 out of 6 Americans are Hispanic; meaning, our Future IS Hispanic. From acquiring them, to keeping them coming back, to understanding their lifestyle, we need to… R.E.L.A.T.E. Easy; right? R- Relationships. In the Hispanic market, as in any market, it’s all about building relationship. When we share with others, this ...Read more


Secret’s in the Sauce

October 1

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By: Stephen Godbout You’ve probably heard that phrase before, but now the secret is out. The lovely and talented Carol Ann Faber spilled the beans at DMAW’s Lunch & Learn last Thursday with a spectacular presentation on content marketing: The Secret Sauce of Content Marketing (Turning Prospects into Members, Donors & Customers). But in case you missed it. It’s not a secret anymore. In fact, content marketing in its earliest forms dates back to the turn of, not this century, but the last one! John Deere used it in 1895. Michelin in 1900 and Jell-O in 1904. So what is content marketing? (hint: you’re reading it) Content marketing is the art to communicating with your customers, donors, members or prospects without ...Read more