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Moving your CRM Database Without Losing Your Sanity or Your Job: Lessons from the Front Line

Image courtesy of patpitchaya at By Pete Carter On November 17th I had the opportunity to moderate a panel discussion on the challenges surrounding a CRM database conversion. This sold-out Lunch & Learn was presented by the Direct Marketing Association of Washington (DMAW) and sponsored by EveryAction. Rose Simmons, the Director of Direct Marketing…

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DM201: Take the Next Step in Your Professional Development

by John Spencer  When modeling analytics met Big Data it was a heaven match.  The marriage of the two has led to incredible advances in direct marketing technologies and efficiencies.  And, while marketers rejoice in the smarter use of their ever-tightening budgets, the real winners are consumers. Let’s take a big step back in time.  In…

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