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Going into DMAW’s Digital Day for the second year in a row, I knew I’d be leaving with a wealth of new knowledge in the digital space, but little did I know that the lessons learned would be both inside and outside of the sessions. Digital Day taught me more than just the latest digital…

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On May 9th, list professionals will be convening once again, but instead of heading to the List Bazaar, they are all coming down for the new and improved Data Strategy Forum. The name change reflects the changes in the industry. Certainly, for a long time now, we have been working with more than just mailing…

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  The annual gathering of list professionals started in the mid-1980s as a way to exchange and market mail list information. We didn’t have web sites, emails, Mail Chimp or any online capabilities to share our lists.  Word of mouth…it was as simple as that! But, in recent years, we have been doing much more…

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