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Think your marketing efforts are ahead of the curve? Think again.

By | September 17, 2013 | Comments Off on Think your marketing efforts are ahead of the curve? Think again.

By Danielle Hart Just as organizations are catching up with content marketing and big data, there’s a new wave of technology being ushered in at an incredibly fast and overwhelming rate. And contrary to popular belief, marketers are not prepared. “The most exciting thing about the future is that no matter what, history matters, and…

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Building Trust with Squirrels Using Baskets

By | July 3, 2012 | Comments Off on Building Trust with Squirrels Using Baskets

(Photo credit: Gabi Lamerti) After attending the DMAW Social Media Summit (learn more via the hashtag #DMAWsocial on Twitter) I have been enlightened on some of the most important marketing lessons we as online fundraisers and marketers should follow.  While building trust with squirrels doesn’t always sound like something we want to do, after this…

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