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LADIES AND GENTLEMEN… START YOUR YEAR ENDS

By Allyson Bullian Last month, Collin Ward from Newport Creative, Heather Marsh from ABD Direct & Amy Barriale from African Wildlife Foundation (AWF) presented Year End Strategies at the monthly DMAW Lunch and Learn.  And no, it’s not too early to start planning! Collin kicked things off by discussing the importance of year end and…

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Christmas in July? Not Quite, but Close…

by Heather Marsh  It may only be August, but if you haven’t yet started planning for the year-end giving season, now’s the time! You may think you have plenty of time to put together your year-end campaigns, but before you know it, we’ll all be bundled up, eating turkey and missing the warm weather. Don’t get…

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Drunk Donating: The Greatest Test of All

Just when you thought you’d heard it all in marketing, the DMAW Monthly Lunch and Learn series brings the discourse to a new level. Cathy Finney of The Wilderness Society and Heather Marsh of A.B. Data brought their combined more than 25 years of experience in direct marketing to a full room of DMAW members…

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