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On May 9th, list professionals will be convening once again, but instead of heading to the List Bazaar, they are all coming down for the new and improved Data Strategy Forum. The name change reflects the changes in the industry. Certainly, for a long time now, we have been working with more than just mailing…

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Image courtesy of Stuart Miles at FreeDigitalPhotos.net By Jordanna Sussman I recently attended DMAW’s Lunch & Learn “Industry Trends and Insights for the Nonprofit Sector”, presented by Carol Rhine, Principal Fundraising Analyst at Target Analytics. Here are my 4 Key Takeaways: The wealthy are driving charitable giving This was an overarching theme throughout Carol’s presentation:…

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As direct marketers, we’re some of the hardest working professionals—juggling countless details and deadlines, responding to donors, and analyzing data—so it’s easy to forget that we need to find time to think. Thinking time—with no interruptions or timetable—helps us move beyond just trying to keep our heads above water, and to consider priorities, and what…

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