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Networking Magic: YDMAW Events

Networking Magic: YDMAW Events Earlier this year I attended the YDMAW Speed Networking Event, a fun night full of connections and insights. From seasoned experts to new professionals, the room was alive with the eagerness of passionate direct marketers. The structured format ensured that every young professional interacted with each other, guided by prompts at…

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Do and Do Not: May the Fundraising Force be With You

Do and Do Not: Using the Force to Guide Your Nonprofit to Breakthrough Donor Results May the fundraising force be with you!   In a galaxy far, far away, the Jedi Masters have always known the power of embracing the force within and using it for the greater good. In the realm of nonprofit fundraising,…

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Behind the Direct Mail Curtain: Sausages, Beers, and the Magic of Production Day!

Behind the Direct Mail Curtain: Sausages, Beers, and the Magic of Production Day! We’ve all heard the idiom “how the sausage is made.” It usually refers to the practical, and often, unpleasant aspects of a process that are usually kept behind the scenes. When it comes to actual sausage… you’re right, I don’t want to…

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Sip, Socialize, and Speed-Network with YDMAW

Sip, Socialize, and Speed-Network with YDMAW Sip, Socialize, and Speed-Network with YDMAW Being a young professional in direct marketing can prove challenging when you’re new to the industry. Everyone is seemingly already an expert and finding others in the same boat is daunting in a room full of strangers. This has always been a challenge,…

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Data Strategy Forum Brings List Community Under One Roof

On May 9th, list professionals will be convening once again, but instead of heading to the List Bazaar, they are all coming down for the new and improved Data Strategy Forum. The name change reflects the changes in the industry. Certainly, for a long time now, we have been working with more than just mailing…

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2017 Data Strategy Forum (Formerly List Bazaar)

  The annual gathering of list professionals started in the mid-1980s as a way to exchange and market mail list information. We didn’t have web sites, emails, Mail Chimp or any online capabilities to share our lists.  Word of mouth…it was as simple as that! But, in recent years, we have been doing much more…

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List Professionals – This One’s for You!

As we list professionals know, the most important part of any direct marketing campaign is the list.  If you are not reaching the right audience your goals will not be achieved.  And on May 11th, The Direct Marketing Association of Washington is holding the one and only annual List Bazaar exclusively for list professionals. That’s right;…

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IT’S ALL ABOUT THE LISTS!

“Succeeding in business is all about making connections.”  – Richard Branson, Virgin Group By Charlie Rice and Molly Rinaldi While we always talk about networking and being “connected,” in today’s digital world, we sometimes cheat and take the easy way out by just sending that email or text message. The truth is, though, today more…

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The Online Brand Message…Should I Attend?

by David Plaut “Build it and they will come.” Well, maybe but will they keep coming? And who will come? Customers? … Probably. Competitors? …Definitely. I happened to come up with the right product at the right time about 20 years ago and come they did. I created software in 1990 to help students write papers…

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Social Media Marketing Day

By Donna Tschiffely So, you’re pretty sure you understand the power – real and potential – of social media. You’ve spent hours on the computer monitoring Facebook and Twitter.  You’ve worked to stay abreast of the online buzz.  Of course you know how the get the social media job done, yet … …there are those nagging…

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