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On May 9th, list professionals will be convening once again, but instead of heading to the List Bazaar, they are all coming down for the new and improved Data Strategy Forum. The name change reflects the changes in the industry. Certainly, for a long time now, we have been working with more than just mailing…

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  The annual gathering of list professionals started in the mid-1980s as a way to exchange and market mail list information. We didn’t have web sites, emails, Mail Chimp or any online capabilities to share our lists.  Word of mouth…it was as simple as that! But, in recent years, we have been doing much more…

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As we list professionals know, the most important part of any direct marketing campaign is the list.  If you are not reaching the right audience your goals will not be achieved.  And on May 11th, The Direct Marketing Association of Washington is holding the one and only annual List Bazaar exclusively for list professionals. That’s right;…

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“Succeeding in business is all about making connections.”  – Richard Branson, Virgin Group By Charlie Rice and Molly Rinaldi While we always talk about networking and being “connected,” in today’s digital world, we sometimes cheat and take the easy way out by just sending that email or text message. The truth is, though, today more…

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by David Plaut “Build it and they will come.” Well, maybe but will they keep coming? And who will come? Customers? … Probably. Competitors? …Definitely. I happened to come up with the right product at the right time about 20 years ago and come they did. I created software in 1990 to help students write papers…

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By Donna Tschiffely So, you’re pretty sure you understand the power – real and potential – of social media. You’ve spent hours on the computer monitoring Facebook and Twitter.  You’ve worked to stay abreast of the online buzz.  Of course you know how the get the social media job done, yet … …there are those nagging…

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LIST BAZAAR! Wed., May 11 | 8AM – 2PM |Maggiano’s Little Italy |Washington, DC Less than a week away! If you are a list manager, list broker, data manager, this session is designed for you!  We’ve changed the way we do business and we are… Forging Ahead:  A Positive Future!   Gain new insight and…

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By: Gail Battle At the DMAW‘s April monthly luncheon, Ron Guberman, President at Media Reactions, Inc., gave a persuasive presentation on why DRTV should be a part of you marketing/fundraising strategy. Ron spoke to the fears that hold most organizations back from testing DRTV in their strategy.  The list included: Initial costs too high Threshold too…

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Newport News, VA—The Christopher Newport University (CNU) student Direct Marketing Association, advised by marketing professor Dr. Lisa Spiller, announces its 9th Annual Career & Networking Reception.  The event will be held at the university on Wednesday, March 30 from 12-2 p.m. in the David Student Union Ballroom.  The purpose of the event is to provide…

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By Hilary Baar 1970-something song lyric or our current economic condition? I will Survive! While it wasn’t Gloria Gaynor at the podium belting out her 1978 hit, “I Will Survive,” the message we heard at the DMAW Annual Meeting on 28 February was every bit as encouraging and stirring! Mr Anirban Basu, a noted economist…

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