Skip to content

The Power of Stories as Motivation for Giving and Understanding Donor Behaviour

The Power of Stories as Motivation for Giving and Understanding Donor Behaviour What do you think your donors would say if you asked them why they give to you? They’d probably answer how we’d expect them to: “I think the organization does great work in my community.” “They solve a problem I want to be…

Read More

Strategies for Success: How to Cultivate Long-term Relationships with Potential Donors

Strategies for Success: How to Cultivate Long-term Relationships with Potential Donors As nonprofit organizations strive to create a lasting impact, cultivating long-term relationships with potential donors becomes a cornerstone of sustainable growth and success. There are deliberate strategies for nurturing these crucial connections and engaging potential donors in a meaningful and personalized manner. By understanding…

Read More

Optimizing Efficiencies in Caging Firms

Optimizing Efficiencies in Caging Firms: Strategies for streamlined operations that lead to increased donor satisfaction. In an age where communication is primarily digital, physical mail might seem like a relic of the past. However, the reality is that mail still plays a crucial role in many aspects of our lives, from official documents to personal…

Read More

Embracing Donor Wholeness: Bridging the Gap Between Online and Offline Giving

Embracing Donor Wholeness: Bridging the Gap Between Online and Offline Giving In the ever-evolving landscape of fundraising, it is critical to be aware of outdated paradigms. As Tom Peters famously champions, excellence isn’t just an aspiration; it’s a non-negotiable imperative. Nowhere is this truer than in Fundraising, where the convergence of online and offline giving…

Read More

Networking Magic: YDMAW Events

Networking Magic: YDMAW Events Earlier this year I attended the YDMAW Speed Networking Event, a fun night full of connections and insights. From seasoned experts to new professionals, the room was alive with the eagerness of passionate direct marketers. The structured format ensured that every young professional interacted with each other, guided by prompts at…

Read More

Do and Do Not: May the Fundraising Force be With You

Do and Do Not: Using the Force to Guide Your Nonprofit to Breakthrough Donor Results May the fundraising force be with you!   In a galaxy far, far away, the Jedi Masters have always known the power of embracing the force within and using it for the greater good. In the realm of nonprofit fundraising,…

Read More

Behind the Direct Mail Curtain: Sausages, Beers, and the Magic of Production Day!

Behind the Direct Mail Curtain: Sausages, Beers, and the Magic of Production Day! We’ve all heard the idiom “how the sausage is made.” It usually refers to the practical, and often, unpleasant aspects of a process that are usually kept behind the scenes. When it comes to actual sausage… you’re right, I don’t want to…

Read More

Sip, Socialize, and Speed-Network with YDMAW

Sip, Socialize, and Speed-Network with YDMAW Sip, Socialize, and Speed-Network with YDMAW Being a young professional in direct marketing can prove challenging when you’re new to the industry. Everyone is seemingly already an expert and finding others in the same boat is daunting in a room full of strangers. This has always been a challenge,…

Read More

Data Strategy Forum Brings List Community Under One Roof

On May 9th, list professionals will be convening once again, but instead of heading to the List Bazaar, they are all coming down for the new and improved Data Strategy Forum. The name change reflects the changes in the industry. Certainly, for a long time now, we have been working with more than just mailing…

Read More

2017 Data Strategy Forum (Formerly List Bazaar)

  The annual gathering of list professionals started in the mid-1980s as a way to exchange and market mail list information. We didn’t have web sites, emails, Mail Chimp or any online capabilities to share our lists.  Word of mouth…it was as simple as that! But, in recent years, we have been doing much more…

Read More