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By Gail Diggs On September 16th, I did something I’ve never done before… I attended a monthly luncheon sponsored by DMAW  — and it was absolutely wonderful. I was greeted warmly by the conference organizers and directed to a lovely, quite comfortable room where the meeting would be held. While waiting for the session to…

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by Dawn Kresslein It is easy for direct marketers (and in my case sales representatives/new business developers) to get wrapped up in their usual approaches of reaching out to their target audience.  Often times, we repeatedly use the same strategies, without questioning the effectiveness of these strategies.  It is possible that our approaches are successful,…

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JUNE LUNCHEON Thursday, June 17 Ruth Goldway, Chairman, US Postal Regulatory Commission Topic: The History, Role and Challenge of the Commission and How It Impacts Our Industry Chairman Goldway will be discussing the PRC’s role in implementing the Postal Accountability and Enhancement Act against the backdrop of the increasing activity level surrounding postal issues.  The PRC is…

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by Donna Tschiffely Have you ever wondered how the word “board” came to be defined as “a committee having supervisory powers?”  Ok, here is a quick etymology lesson…Old English definition, board is a plank, flat surface (think table); the meaning then evolved to mean “food” – in this case the table upon which the food is…

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By Hilary Baar Yes, Twitter is now main stream.  When I first learned about Twitter at DMAW’s New Media conference two years ago from Geoff Livingston, I had no idea how it would be used.  The day after the conference, I dutifully went back to my office and signed up for a Twitter account.  And, that’s…

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By Mike Thornsbury As I think back over my years as a member of DMAW (going on 10 years now), I can always point to one of the biggest values I have gotten from the membership, networking.   The strong network of colleagues I have made from DMAW, many of whom I call my very good…

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