By Hilary Baar
Yes, Twitter is now main stream. When I first learned about Twitter at DMAW’s New Media conference two years ago from Geoff Livingston, I had no idea how it would be used. The day after the conference, I dutifully went back to my office and signed up for a Twitter account. And, that’s where it stopped for two years. Then, one day I wanted to follow the UT vs. LSU college baseball World Series game. I wondered if there was a Twitter update of the score – and there was. Then, I found out that my favorite frozen custard shop, the Dairy Godmother, twittered the all-important flavor of the day. Following these two tweets started to get me hooked. I love the immediacy and brevity of the tweets – and most importantly, the relevancy. But, one Saturday morning, my opinion of Twitter was changed forever because I finally saw the potential. On that Saturday, the Dairy Godmother had twittered a special of the day (chicken salad in a waffle cone; sounds strange but extremely yummy). We got our cone and all of a sudden a woman came rushing through the door – her immediate question “do you still have the chicken salad specials?” Wow, now that is direct response.