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Are you fresh on the direct mail scene—a newbie like me? If so, the DMAW’s DM 101: The Basics seminar is one you don’t want to miss. Direct mail is a beautiful mystery—as I continue to learn and create within this industry, I’ve quickly discovered that I mustn’t forget the basics. Having a direct mail…

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What happens after you tip your sacred cows?  In our previous blogs (one and two), we discussed how to identify your nonprofit’s specific sacred cows — those programs, events, campaigns, and practices that you perform religiously, often because that’s the way it’s always been done. Or sometimes our sacred cows are programs that represent too…

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Let’s say you’re committed to tipping some sacred cows. You are ready to challenge and evaluate everything: your mission, your approach, your revenue. How do you identify your organization’s specific sacred cows? In our first blog of this series, we discussed the various fundraising practices nonprofits perform religiously — often with the only strategy being…

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Einstein defined insanity as “doing the same thing over and over again and expecting different results.” We all tend to agree with this — but do we as nonprofits put it into practice? Particularly in our fundraising work? Echoing this same sentiment, management expert Tom Northrup once said, “All organizations are perfectly designed to get…

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