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LIST BAZAAR! Wed., May 11 | 8AM – 2PM |Maggiano’s Little Italy |Washington, DC Less than a week away! If you are a list manager, list broker, data manager, this session is designed for you!  We’ve changed the way we do business and we are… Forging Ahead:  A Positive Future!   Gain new insight and…

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By Gail Diggs On September 16th, I did something I’ve never done before… I attended a monthly luncheon sponsored by DMAW  — and it was absolutely wonderful. I was greeted warmly by the conference organizers and directed to a lovely, quite comfortable room where the meeting would be held. While waiting for the session to…

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by Dawn Kresslein It is easy for direct marketers (and in my case sales representatives/new business developers) to get wrapped up in their usual approaches of reaching out to their target audience.  Often times, we repeatedly use the same strategies, without questioning the effectiveness of these strategies.  It is possible that our approaches are successful,…

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by Donna Tschiffely Have you ever wondered how the word “board” came to be defined as “a committee having supervisory powers?”  Ok, here is a quick etymology lesson…Old English definition, board is a plank, flat surface (think table); the meaning then evolved to mean “food” – in this case the table upon which the food is…

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By Hilary Baar I was surprised to read in Direct that Ning was no longer offering a free version of their online community platform.  When DMAW began setting up its social media presence and channels, we looked at including Ning for a while in the offerings.  Whew, I’m glad we didn’t.  The bigger issue, as…

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By Vickie Norman The age old debate….”what makes a package successful? it is the copy..it is the lists..copy…lists…copy..lists…”.  As we know it is the lists…that comes from a list manager/broker…. Wednesday, April 28th list managers, brokers, owners, data providers, mailers, and ANYONE who is involved in the list side of direct marketing will come together…

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