Posts Tagged ‘The Direct Marketing Association of Washington’
Freshly Mentored: One student’s success story in DMAW’s Mentor for a Day Program
written by Brittany Barkes Back in the spring of 2011, I was a generally confused junior at the University of Delaware who was sick and tired of hearing, “Well, what do you want to do with an English degree?” I can’t deny that I often felt insecure about my future when I was constantly bombarded…Read More
Let’s Geek Out Over Data!
by Gay Bitter I am a self-professed data geek, so Angela Struebing’s presentation on Multichannel Attribution at the August DMAW Lunch and Learn was right up my alley. Calculators were not provided but there was plenty of math during this great presentation! So, what is multichannel attribution and why does it matter? This methodology provides…Read More
Christmas in July? Not Quite, but Close…
by Heather Marsh It may only be August, but if you haven’t yet started planning for the year-end giving season, now’s the time! You may think you have plenty of time to put together your year-end campaigns, but before you know it, we’ll all be bundled up, eating turkey and missing the warm weather. Don’t get…Read More
Mail is not dead, but we must innovate and diversify to stay relevant!
USPS New Products and Innovations Executive Enlightens DMAW Lunch and Learn Attendees about Increasing the Long-term Value of Mail by Leveraging New Technology At the June 20 DMAW Lunch and Learn, Gary Reblin, the United States Postal Service’s Vice President of New Products and Innovations, strongly advised that organizations need to be innovative in order…Read More
DMAW August 2012 Update
7th Annual Bridge to Integrated Marketing & Fundraising Conference Harness the Winds of Change August 7-9, 2012 Gaylord National Hotel & Conference Center National Harbor, MD With over 1200 of your peers and colleagues already registered… What more can we say – it’s here And, you need to be there! Check it out: Bridge Conference ____________________________________________________________________________ One Day is…Read More
DMAW June 2012 Update
DMAW Webinar Tuesday, June 19 12 noon – 1:00PM 21 Hot Tips for Acquisition Lynn Mehaffy, CFRE Vice President Lautman Maska Neill and Company Responsible for bringing in new donors? Need to increase your new donor revenue? Join this Webinar and learn about proven direct mail techniques! $35 – Members $55 – Not-Yet-Members The cost…Read More
How do your fundraising efforts stack up against other organizations?
How do your fundraising efforts stack up against other organizations? Are you getting your share of the donor market? Gain some insight! DMAW May Lunch and Learn on May 17 with Paige Grainger, Sr. Fundraising Analyst Target Analytics (a Blackbaud company) Paige Grainger, Senior Fundraising Analyst, Target Analytics (a Blackbaud company), will present the summary report on Index…Read More
May is DMAW Membership Month!
May is DMAW Membership Month, and there’s never been a better time to join DMAW – or renew to your membership. Why? Because if you join or renew any time in May, you can enter to win a complimentary 2012 Bridge Conference Registration – a $750 value! As I hope you know, the Bridge Conference…Read More
DMAW April 2012 Update
With the Easter Holiday, Spring Break and general all-around nice weather upon us, I know you are busy, so this is a to-the-point DMAW update that is full of educational programs! (I’m also trying out a new Update format – your feedback is welcomed!) There are two items that I do need your help with if…Read More
Call for Guest Bloggers
The DMAW is seeking individuals interested in guest blogging! What should you write about? Definitely something related to direct marketing or other popular/relevant marketing topics. Your post could be about best practices, tips and tricks, your view of a marketing related subject, professional insight (i.e. what I’ve learned), or event related (i.e. monthly luncheon recap),…Read More