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Optimizing Efficiencies in Caging Firms

Optimizing Efficiencies in Caging Firms: Strategies for streamlined operations that lead to increased donor satisfaction. In an age where communication is primarily digital, physical mail might seem like a relic of the past. However, the reality is that mail still plays a crucial role in many aspects of our lives, from official documents to personal…

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Embracing Donor Wholeness: Bridging the Gap Between Online and Offline Giving

Embracing Donor Wholeness: Bridging the Gap Between Online and Offline Giving In the ever-evolving landscape of fundraising, it is critical to be aware of outdated paradigms. As Tom Peters famously champions, excellence isn’t just an aspiration; it’s a non-negotiable imperative. Nowhere is this truer than in Fundraising, where the convergence of online and offline giving…

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Networking Magic: YDMAW Events

Networking Magic: YDMAW Events Earlier this year I attended the YDMAW Speed Networking Event, a fun night full of connections and insights. From seasoned experts to new professionals, the room was alive with the eagerness of passionate direct marketers. The structured format ensured that every young professional interacted with each other, guided by prompts at…

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Do and Do Not: May the Fundraising Force be With You

Do and Do Not: Using the Force to Guide Your Nonprofit to Breakthrough Donor Results May the fundraising force be with you!   In a galaxy far, far away, the Jedi Masters have always known the power of embracing the force within and using it for the greater good. In the realm of nonprofit fundraising,…

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Behind the Direct Mail Curtain: Sausages, Beers, and the Magic of Production Day!

Behind the Direct Mail Curtain: Sausages, Beers, and the Magic of Production Day! We’ve all heard the idiom “how the sausage is made.” It usually refers to the practical, and often, unpleasant aspects of a process that are usually kept behind the scenes. When it comes to actual sausage… you’re right, I don’t want to…

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Gain & Sustain: Tips for Long-term Growth and Success in Nonprofit Monthly Giving Programs

DMAW Sustainer Day, September 2018, was an opportunity to listen to experts from some of the most respected and relevant nonprofits in the U.S., including ALSAC/St. Jude’s Children’s Research Hospital, Humane Society of the United States, and The Nature Conservancy, answer questions and share success stories about monthly giving programs. The day was fast-paced, fun…

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The Next Rising Star

An emerging leader. A great attitude. Exceptional work ethic and results. Someone you like to be around in and outside of the office. Basically, a fundraising/marketing rockstar. Sound like anyone you know? I am lucky enough to know one or two, but I could really use your help in identifying another one. In fact, they…

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Leaders Are Readers.

I’ve got it from multiple sources…simply reading won’t cut it. You need to vary what you read to keep your mind sharp and your creativity flowing. You might be thinking, “Well, that’s great. But what else should I be reading?” I’ve decided to take a chapter from some of DMAW’s Industry All-Star awardees—literally—and see what…

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Ten Commandments of Copy & Design Part II

You Still Can’t Risk NOT Reading This! (Continuing on with a quick wrap up of DMAW’s Ten Commandments Lunch & Learn featuring Tom Gaffny and Steve Fleshman.) Among the Commandments according to Tom and Steve is NEVER break a multi-page letter with the end of a sentence. Entice the reader to turn the page and…

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Ten Commandments of Copy & Design Part I

You Can’t Risk NOT Reading This! Did you decide to read on? Good. You’re already on your way to improved fundraising results by just knowing these Ten Commandments. (A quick wrap up of DMAW’s Ten Commandments Lunch & Learn featuring Tom Gaffny and Steve Fleshman.) Commandment Number 1 — It’s Not All About YOU! Sorry.…

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