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You are important. You matter. When push comes to shove, you’re the one that will make a difference. A bit over the top perhaps, but do you feel engaged right now? If so, the piece of advice I’m following from DMAW’s Direct Marketing 101 event has worked—use ‘you’ liberally and make your audience a part…

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Image courtesy of Stuart Miles at FreeDigitalPhotos.net Whether you write articles for your blog or have a small business website, it’s important that each page has some sort of image included. Images are a great way to introduce your message, make your blog post more memorable and even add color to your blog. One of…

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Direct response copywriting is a combination of art and science. There are thoughtful reasons behind the techniques, phrases and structure of the copy used in different media, as well as the way it’s formatted. It all begins with knowing that people consume information in different ways and that copy will be seen by very different…

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Image courtesy of Stuart Miles at FreeDigitalPhotos.net By Jordanna Sussman I recently attended DMAW’s Lunch & Learn “Industry Trends and Insights for the Nonprofit Sector”, presented by Carol Rhine, Principal Fundraising Analyst at Target Analytics. Here are my 4 Key Takeaways: The wealthy are driving charitable giving This was an overarching theme throughout Carol’s presentation:…

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You don’t have to be a political junkie to see that we are right in the middle of one of the loudest, most contentious election seasons we’ve seen in a long time. One has to wonder: how does this election impact our nonprofits? Are our donors being inundated with content? How do you break through…

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by Jared Schwartz, Vice President, Strategy & Innovation Beaconfire RED “Why I’m Co-Chairing Digital Day Again (and You Should Join Me There)” is reposted with permission of the author. This will be my 3rd year involved with DMAW’s Digital Day and my 2nd year as the conference’s co-chair. It’s been very rewarding to watch Digital…

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As fundraisers, creating successful campaigns is our mission. We take all of our wonderful ideas and we test to find the right combination of tactics that will have the “stickiness” we need. Successful campaigns have to be thoughtfully planned to get us to our destination. These are 5 helpful tips for your next fundraising campaign.…

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By Dawn Iype Runs, walks, and rides, oh my! All are becoming increasingly popular with charities looking to engage and leverage their existing donor base. Peer-to-peer fundraising is a great way to use your current donors to reach new ones. When your supporters ask their own personal contacts for donations, those prospective donors are much…

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Raise your hand if you never planned on a career in direct mail. You, too? I knew I wasn’t alone. My initial foray into direct marketing happened the way it happens for many: by accident. I had set out on a quest to find the perfect job in book publishing, and while interviewing for entry-level…

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As we list professionals know, the most important part of any direct marketing campaign is the list.  If you are not reaching the right audience your goals will not be achieved.  And on May 11th, The Direct Marketing Association of Washington is holding the one and only annual List Bazaar exclusively for list professionals. That’s right;…

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