Skip to content

Blogs

#DM101: The Fundamentals of Innovative Marketing

By Devin Cooper | February 18, 2021

Blogs This year, I think I am more excited than I have ever been for DM 101. The event is always energizing, and I love the opportunity to connect with new talent in our industry. After 2020, however, connections like these mean more. I also love the virtual format. Though it was necessitated by the…

What’s Old is New Again

By Devin Cooper | February 17, 2021

Blogs Let’s look at Direct Mail first. It still has a lot going for it. It demands response – even if only to recycle. It’s familiar to older demographics and can be a novelty to younger ones. And specialized agencies have spent decades refining direct mail technique so results can be very good. But Direct…

The Election is Over, Now What?

By Devin Cooper | December 4, 2020

Blogs In theory, a webinar held 2 weeks after election day on learnings from this cycle, should have delivered the “over” in terms of the final result. Unfortunately, this was not to be. While all the votes were cast, the counting continued and even now the efforts to change the projected outcome continue. Even though…

How to slay your mailings – this spooky season and all year round

By Devin Cooper | October 19, 2020

How to slay your mailings – this spooky season and all year round Want to know the secret to killer creative, this spooky season and all year round? Then look no further than the insights shared in this spook-tacular webinar by three seasoned industry pros. From strategy to creative to the mailhouse, read on to…

On with the Show!

By Devin Cooper | October 6, 2020

Blogs When the pandemic first hit in March (which seems like several years ago at this point), we were riddled with nonstop questions… “How long will quarantine last? What will happen to our results? Will donors still give?” As a DMAW Board member, the most common question I was asked during those first few weeks…

What music videos can teach us about digital marketing right now

By Devin Cooper | September 25, 2020

Life imitates art, oddly at times. As we round the corner to end 2020, I’m looking anywhere I can for inspiration. In other words, recently I found myself in a YouTube rabbit hole and uncovered some amazing parallels to the state of nonprofit marketing right now. Virtual Insanity. More than two decades ago, Jamiroquai exploded…

Data Strategy Forum: Forward Looking, Historically Correct

By Devin Cooper | September 22, 2020

Blogs Back in 2016, it wasn’t an easy decision to rebrand an event with a history as rich and valued as the DMAW List Bazaar. However, with great challenges comes great opportunity and we knew we had an opportunity to deliver a truly unique event to DMAW’s membership while also expanding the appeal of the…

It’s a Great, Great Sustainers World

By Devin Cooper | September 2, 2020

Blogs I’m really excited because it seems that monthly giving, sustainer giving is finally taking off. The way it should be. The way I’ve seen it work in Europe. The way I’ve seen it work in organizations, committed to growing their sustainer programs. But to be honest, it’s been coming very slowly. Nonprofits here have…

The Digital Fundraiser’s Blind Spot

By Devin Cooper | August 25, 2020

Blogs You may not realize it, but you and I have blind spots. And I don’t mean metaphorically (at least not yet), I mean your eyes literally have areas where they can not see. Most of the time, our blind spots are unrecognizable—but they are very real—and I am about to prove it to you.…

In Support of Direct Mail

By Devin Cooper | August 17, 2020

In Support of Direct Mail “Direct mail is outdated! Who responds to mail anymore?” “Direct mail acquisition costs too much.” “Digital is the future of fundraising.” For anyone who has spent time in the direct mail space, these criticisms of direct mail are familiar. To be honest, even I had some of these thoughts before…

Archives